Built a component-based email system for rapid deployment by internal teams. Ran multi-variant tests to improve SEO and engagement.
Art direction and design
Conversations Magazine
Intuitive Investor campaign executions on wellsfargo.com
Annual Wells Fargo Advisors retirement campaign including a direct mail test between a self-mailer and a postcard as well as email and on-site banners.
Test and Learn A/B and multivariant testing
Multi-variant test on content and layout to improve SEO performance and engagement. Winning variant shown.
Email template system
A templated component based email system implemented in Sales Force Marketing Cloud based on client needs
